Category: The Great Reset

The events of the last few days in football have been astonishing. There are red flags that suggest the event was staged from beginning to end.

The Inexplicably Incompetent Launch

Here is how a BBC reporter describes the announcement of a new European Super League (article 21st April):

It would be naive to think discussions around a European Super League (ESL) have not been happening for some considerable time. It was also fairly obvious criticism would swiftly follow the announcement of the proposed competition.

Given that backdrop, a swift, positive message had to be delivered early to counter the negativity.

Instead, after the first rumours began to surface on Thursday and then the first reports were published on Sunday lunchtime, there was nothing official from the Super League camp until 23:11 BST later that day. Then, Real Madrid president and proposed Super League chairman Florentino Perez gave an interview with a Spanish media outlet in the early hours.

There were no more statements or interviews given by executives of the 12 clubs prior to project collapsing on Tuesday night.

Instead, the vacuum was filled with negativity – from fans, media, players and managers.

Even Prime Ministers and Presidents condemned it, as did Prince William. There was no attempt other than from Perez to explain what the 12 clubs viewed as the positives. By Monday evening, the narrative was set and it already felt impossible to change it.

This is not some minor PR mishap. You would have to be a marketing idiot to think dropping one press release, with no supporting materials, and then being silent for three days, is a good plan for a product launch. These billion-dollar clubs have large marketing budgets and lots of highly-paid and highly-skilled people working for them. If this was a serious proposal, this must surely go down as the biggest PR blunder in history.

In reality, they would not launch it like this. Press teams at all the clubs would be armed with the party line, and ready to address the many inevitable questions from fans. They would be all over traditional media and social media defending the plan to the public. They would have football celebrities promoting it, brand ambassadors, adverts, FAQs, etc. The selling points of the proposal would be clear and simple, and repeated often. They would be pushing hard their message: this is good for football, and has x, y, z benefits, etc. They would be all over it, a marketing blitz.

The “drop a press release and then stay quiet” method of product launch being so incredibly dumb is strong evidence that this product was designed to fail.

The Worst Press Release in History

The 18th April press release from The Super League is here. It is badly written beyond belief. It seems to be deliberately confusing, leaving many obvious unanswered questions. Here is how it starts:

Twelve of Europe’s leading football clubs have today come together to announce they have agreed to establish a new mid-week competition, the Super League, governed by its Founding Clubs.

AC Milan, Arsenal FC, Atlético de Madrid, Chelsea FC, FC Barcelona, FC Internazionale Milano, Juventus FC, Liverpool FC, Manchester City, Manchester United, Real Madrid CF and Tottenham Hotspur have all joined as Founding Clubs. It is anticipated that a further three clubs will join ahead of the inaugural season, which is intended to commence as soon as practicable.

What the heck does “anticipated” mean? Who are the other three clubs? Why aren’t they on the list already? Have they been chosen? How are they being chosen? What if they can’t find three more, will the league go ahead with 12? If this were a serious product launch, these things would all be resolved. There would be no uncertainty on something of this importance.

Then we get this strange paragraph:

Going forward, the Founding Clubs look forward to holding discussions with UEFA and FIFA to work together in partnership to deliver the best outcomes for the new League and for football as a whole.

That almost sounds like a threat, or at least hints at some rivalry or antagonistic relationships at the heart of football. Maybe there are, but don’t put that in a press release of a new product!

Then we have this:

The formation of the Super League comes at a time when the global pandemic has accelerated the instability in the existing European football economic model. Further, for a number of years, the Founding Clubs have had the objective of improving the quality and intensity of existing European competitions throughout each season, and of creating a format for top clubs and players to compete on a regular basis.

The pandemic has shown that a strategic vision and a sustainable commercial approach are required to enhance value and support for the benefit of the entire European football pyramid. In recent months extensive dialogue has taken place with football stakeholders regarding the future format of European competitions. The Founding Clubs believe the solutions proposed following these talks do not solve fundamental issues, including the need to provide higher-quality matches and additional financial resources for the overall football pyramid.

It is poorly written, and full of jargon and management-speak. It isn’t really saying anything at all. The last sentence is especially hard to parse. Are these supposed to be the justifications for launching this product? It’s just confusing. This whole press release has not been written with clarity of communication in mind.

The press release then has this section, titled “Competition Format”:

20 participating clubs with 15 Founding Clubs and a qualifying mechanism for a further five teams to qualify annually based on achievements in the prior season.

Midweek fixtures with all participating clubs continuing to compete in their respective national leagues, preserving the traditional domestic match calendar which remains at the heart of the club game.

An August start with clubs participating in two groups of ten, playing home and away fixtures, with the top three in each group automatically qualifying for the quarter finals. Teams finishing fourth and fifth will then compete in a two-legged play-off for the remaining quarter-final positions. A two-leg knockout format will be used to reach the final at the end of May, which will be staged as a single fixture at a neutral venue.

There are so many obvious questions about this that fans will want to know. Where are the 5 extra teams picked from? What is the qualifying mechanism? Will the clubs still field their best players in the domestic league? These things are quite obviously what fans will be asking, and no answers are provided.

Next we have this remarkable sentence:

As soon as practicable after the start of the men’s competition, a corresponding women’s league will also be launched, helping to advance and develop the women’s game.

As if it wasn’t already confusing enough, they now invite a whole load of questions about the women’s league. What does “as soon as practicable” mean? For maximum woke points, why not launch them both at the same time? If there aren’t concrete plans yet, don’t mention it, save it for an FAQ. A press release launching a serious product would stick to the product actually being launched.

Despite this being a press release about a new product, we haven’t actually been presented with any benefits yet. Next comes this extraordinary paragraph:

The new annual tournament will provide significantly greater economic growth and support for European football via a long-term commitment to uncapped solidarity payments which will grow in line with league revenues. These solidarity payments will be substantially higher than those generated by the current European competition and are expected to be in excess of €10 billion during the course of the initial commitment period of the Clubs. In addition, the competition will be built on a sustainable financial foundation with all Founding Clubs signing up to a spending framework. In exchange for their commitment, Founding Clubs will receive an amount of €3.5 billion solely to support their infrastructure investment plans and to offset the impact of the COVID pandemic.

Solidarity payments are paid to the clubs in the league. They are talking about the benefits to themselves! They call bigger payments to the biggest clubs “support for European football”. This paragraph tells us the 12 Founding Clubs expect to be a lot better off because of this deal. Well, great for them! Of course you are going to get accused of being greedy if you brag in your own press release about how much extra money you are going to make from your new product. No benefits to fans or grassroots football are mentioned in the entire press release.

The final part of the press release is three quotes, from the heads of three of the clubs in the scheme.

Florentino Pérez, President Real Madrid CF and the first Chairman of the Super League said:

“We will help football at every level and take it to its rightful place in the world. Football is the only global sport in the world with more than four billion fans and our responsibility as big clubs is to respond to their desires.”

He presents this new league as a deliberate pivot away from local fans and towards a global audience, motivated by money. This quote seems designed to irritate fans.

Backing the new European league, Andrea Agnelli, Chairman of Juventus and Vice-Chairman of the Super League said:

“Our 12 Founder clubs represent billions of fans across the globe and 99 European trophies. We have come together at this critical moment, enabling European competition to be transformed, putting the game we love on a sustainable footing for the long-term future, substantially increasing solidarity, and giving fans and amateur players a regular flow of headline fixtures that will feed their passion for the game while providing them with engaging role models.”

More drivel and jargon. Are “solidarity” and “role models” really what football fans think is missing from the game? Do fans want “a regular flow” of games between the same 15 rich clubs every year? Even I know the answer is no. “Amateur players” are mentioned, but without explanation how they might benefit.

Joel Glazer, Co-Chairman of Manchester United and Vice-Chairman of the Super League said:

“By bringing together the world’s greatest clubs and players to play each other throughout the season, the Super League will open a new chapter for European football, ensuring world-class competition and facilities, and increased financial support for the wider football pyramid.”

Finally, in the very last sentence of the press release, we have something fans actually care about: more money for the small clubs and the grassroots. But what does Mr Glazer mean by “increased financial support”? If this were a serious proposal, the entire press release would have been written with that as the headline and a thorough explanation of how exactly the new league is going to result in benefits for the wider football pyramid.

If this was a genuine product launch, this is quite possibly the worst press release ever written. It is beyond credulity that this is just incompetence.

An Unbelievable Political Gift

Another red flag that this was a staged event is the role played by the media and the politicians. The press release was made at lunchtime and this BBC article was posted at 4:57pm. It is a not a report about the new league, but about the reaction to it. No mainstream media sources I can find reported the announcement in a positive way, or even neutrally. No one was advocating or defending the product.

From the very beginning, the story was not “a new league is being set up”. The story was “greedy capitalists are choosing profits over the wishes of fans, and this will destroy football”. The story was political from the very start. The media were not primarily quoting football experts or fans on the matter, but politicians. The first person quoted in the BBC article was not Gary Lineker, but Boris Johnson. The article goes on to quote two more politicians: Oliver Dowden and Keir Starmer.

Why are politicians even involved? Because this whole affair is the most unbelievable political gift. A cause with near-universal support is an opportunity not to be missed. The politicians were falling over themselves to side with the fans against the “greedy capitalists”. It is too good to be true.

Here is Boris Johnson’s tweet:

In the context of increasing rebellion against the police state measures being imposed in the UK, this is a dream for Boris Johnson. His popularity will have gone up as a result of his “swift, decisive actions” on this issue. Many other politicians will have likewise benefited (and obviously none of them spoke in support of the new league).

In his tweet, Boris Johnson is clearly not just speaking as a fan, who happens to be Prime Minister. He is speaking on behalf of the government, and pledging the power of the state to support football authorities in “taking action”. Over the coming months and years, we shall find out what this really means.

The politicians keenly pointed to the German model of fan-ownership of clubs as the solution to this “problem”. Some, like Jeremy Corbyn, have been outspoken on this issue before and are now claiming vindication. It seems likely that in the near future the power of the state will be used to transfer control of the clubs from the existing owners to supporters trusts.

This action would, of course, be very popular. The danger is not how the power of the state will be used in this case (football), but how it will be used more widely. If there is a supposed need to enforce “community ownership” of football clubs, why not do they same in other industries, they will say. For years to come, politicians and statists will hold football up as an example of why we need more communism.

An Alternative Explanation

The mainstream story here is that these 12 multi-billion dollar clubs committed the most monumental business misjudgement in corporate history. The Super League will replace New Coke as the go-to example of a failed product launch. The biggest football clubs in the world apparently decided the best way to launch their new product was to announce it in a press release. It was probably the worst press release in history. They had no supporting materials and no ambassadors. Then they kept quiet for 48 hours, while outrage dominated the conversation. Then, supposedly “underestimating” how strongly the fans feel, they apologetically pretend they have listened to the fans and abandon the idea. This is an incredible story – literally.

I humbly suggest an alternative explanation. That this was a staged event, never a serious proposal. It was always going to be “abandoned” after 48 hours, once the announcement had had the desired effect. This explanation seems more credible to me than the “incompetence theory”. The details of how it was carried out will no doubt emerge as investigations are carried out. It appears the billionaire owners of these 12 clubs decided the damage to their reputation (and likely future loss of ownership of the club) was worth it.

What might the owners have been offered to do this? I don’t know. That would require more digging into who they are and what interests they have. I do not expect it will take long to find evidence of corruption and associations between these club owners and the billionaire global elites trying to bring about The Great Reset.

Conclusion

The “European Super League” was not a serious proposal. It was designed to fail. The clubs did not make a “mistake” that they rectified a few days later. It was designed to create exactly the backlash that it did create. It was planned to be “abandoned” shortly after the announcement. It was political. I see no other reasonable explanation for the events of this week.

The broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods.

It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously.  Even though the facts which prove this to be so, may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation.”

Adolf Hitler, Mein Kampf

The concept of the Big Lie, described in the above quote, explains why so many people are willing to believe that small lies/conspiracies exist (such as a snooker club being deliberately destroyed as insurance fraud), but are unwilling to believe that big lies/conspiracies exist (such as the World Trade Center being deliberately destroyed as a pretext for the war on terror).

They can conceive of small lies/conspiracies, because they can imagine themselves doing it, or something similar, if they were desperate, and not quite so morally upstanding. In many cases, they will accept the existence of small lies/conspiracies even with no evidence at all, relying purely on their intuition about human nature and the motives at play.

They cannot conceive of big lies/conspiracies, because they would personally never be evil/bold/shameless enough to tell and maintain a big lie, and they assume the same is true of everyone. They cannot conceive of any big lie/conspiracy being possible to maintain, so they assert that no big lie/conspiracy exists, without considering any evidence. The effect is so powerful, they will go to great lengths to avoid looking at any evidence that contradicts their faith that Big Lies are impossible.

The Big Lie effect is part of the explanation of how evil conspiracies can be and are successfully maintained. The moral goodness of the masses is what makes them vulnerable to the Big Lie effect.

“Flood the zone” is the name of a communications strategy that seeks to overwhelm people with information so that they give up on finding out the truth.

The following are excerpts from the Vox article “Flood the zone: How misinformation overwhelmed our democracy”.

We live in a media ecosystem that overwhelms people with information. Some of that information is accurate, some of it is bogus, and much of it is intentionally misleading. The result is a polity that has increasingly given up on finding out the truth. As Sabrina Tavernise and Aidan Gardiner put it in a New York Times piece, “people are numb and disoriented, struggling to discern what is real in a sea of slant, fake, and fact.”

The core challenge we’re facing today is information saturation and a hackable media system. If you follow politics at all, you know how exhausting the environment is. The sheer volume of content, the dizzying number of narratives and counternarratives, and the pace of the news cycle are too much for anyone to process.

One response to this situation is to walk away and tune everything out. After all, it takes real effort to comb through the b*******t, and most people have busy lives and limited bandwidth. Another reaction is to retreat into tribal allegiances. There’s Team Liberal and Team Conservative and pretty much everyone knows which side they’re on. So you stick to the places that feed you the information you most want to hear.

The foundation for shared truth… has collapsed. We’re in an age of manufactured nihilism. The issue for many people isn’t exactly a denial of truth as such. It’s more a growing weariness over the process of finding the truth at all. And that weariness leads more and more people to abandon the idea that the truth is knowable.

I call this “manufactured” because it’s the consequence of a deliberate strategy… For most of recent history, the goal of propaganda was to reinforce a consistent narrative. But zone-flooding takes a different approach: It seeks to disorient audiences with an avalanche of competing stories.

And it produces a certain nihilism in which people are so skeptical about the possibility of finding the truth that they give up the search… Putin uses the media to engineer a fog of disinformation, producing just enough distrust to ensure that the public can never mobilize around a coherent narrative… The goal, he told me, wasn’t to sell an ideology or a vision of the future; instead, it was to convince people that “the truth is unknowable” and that the only sensible choice is “to follow a strong leader.”

One consequence of pervasive confusion about what’s happening is that people feel more comfortable siding with their political tribe. If everything’s up for grabs, and it’s hard to sift through the competing narratives to find the truth, then there’s nothing left but culture war politics. There’s “us” and “them” and the possibility of persuasion is off the table.

2020 has been the year when the flood the zone communications strategy really came to fruition. This shouldn’t have come as a surprise, because it was discussed at the covid dress rehearsal in October 2019. The globalists had a plan to deal with the inevitable dissenters from the narrative they intended to promote (a deadly pandemic)… they rejected the idea of limited internet shutdowns (restricting information), boldly opting instead to flood the zone (overwhelming people with information).

Victims of the flood the zone strategy have given up on finding out the truth and therefore:

• believe they must “stay in their lane” and “trust the experts”, and that to oppose the view of the experts presented by the state and mainstream media is irresponsible or immoral
• make no attempts to assess arguments and evidence for themselves as the basis for their opinions and feel incapable of doing so
• believe the only opinions that have value are those of people with the highest credentials in the relevant subfield
• have no opinions outside the narrow politically-correct range presented in the mainstream media
• have no interest the vast range of opinions, arguments and evidence to be found in the intellectual dark web and alternative media
• have redefined truth as whatever the highest authority says, and may even explicitly deny the existence of truth, believing everything is a matter of “perspective” and that each of us can have our “own truth”.

Friends, don’t give up on finding out the truth!

The global elites have just announced that they are about to take complete control of the planet and all of humanity – for our benefit.  

They are calling it “The Great Reset”. 

Here is the full 80-minute video of the globalists announcing the plan, with Klaus Schwab and Prince Charles leading the sales pitch.

This 22-minute video by Spiro Skouras contains the key parts of the announcement, then breaks down what is really going on.

The Great Reset is the name of a planned transformation of the global economy, society, and humanity itself, to increase the power of the global elites. The globalists never let a crisis go to waste, and the COVID-19 pandemic has created the perfect opportunity for this global transformation to take place.

This is no mere tinkering around the edges of the existing socioeconomic system; it is the replacement of one socioeconomic system by another. It will happen in the 2020s. It represents a giant leap forward in the globalists’ long-term agenda for world domination.

The Great Reset plan has 7 sections:

1. Shaping the Economic Recovery
2. Redesigning Social Contracts, Skills and Jobs
3. Restoring the Health of the Environment
4. Developing Sustainable Business Models
5. Revitalizing Global Cooperation
6. Strengthening Regional Development
7. Harnessing the Fourth Industrial Revolution

Details will be announced in January 2021, but it is not hard to guess what the plan will contain. By “Shaping the Economic Recovery”, I expect the following power-centralising economic policies to be rolled out within the next decade, in most developed nations (and all to thunderous applause):

• expanded state welfare, e.g. subsidised loan payments, furlough payments, childcare credits, income guarantees, state pension increase
• cancellation of debt, e.g. student debt, third-world debt, high-interest debt, sovereign debt
• bailouts and/or nationalisations of selected “too big to fail” firms and entire industries, e.g. banks, retailers, media, energy, farming, transport
• price controls, e.g. rent freezes, maximum price controls on essential goods, minimum wage increases, maximum quantities of items that can be bought, profit and bonus caps
• new forms of tax, e.g. automation tax, land value tax, wealth tax
• public works projects, e.g. new transport, energy and communication infrastructure, house building, green cities
• universal basic income, the most dangerous economic development, since it can so easily be dialled up to become universal dependency on the state

All this state expansion will require unprecedented levels of fiat money to be created in order to fund it, and some national currencies may be destroyed by hyperinflation, intentional or not. The globalists will use a currency crisis (such as in the dollar or euro) as an opportunity to transition to a one world currency that they control. They may not even need a hyperinflation to get the masses to support the idea.

The new global currency will be fully electronic; there will be a global digital central bank, with unlimited capability to create money. Control of monetary systems and central banks is a cornerstone of globalist power today, as it has been for over a century. Currency competition is the last remaining check on central banks’ capability to create money, so a one world currency would amplify that power.

The Great Reset plan is far more than just a change to the economic system. It covers these 50 domains:

1. Inclusive Design
2. Taxation
3. Civic Participation
4. Justice and Law
5. LGBTI Inclusion
6. Gender Parity
7. Human Rights
8. Systemic Racism
9. Future of Energy
10. Future of Mobility
11. Forests
12. Corporate Governance
13. Batteries
14. 3D Printing
15. Circular Economy
16. Plastics and the Environment
17. Environment and Natural Resource Security
18. Advancing Manufacturing and Production
19. Future of Food
20. Air Pollution
21. Leadership in the Fourth Industrial Revolution
22. Global Risks
23. Global Health
24. Geo-economics
25. Future of Economic Progress
26. Geopolitics
27. Workforce and Employment
28. International Security
29. Agile Governance
30. Sustainable Development
31. Climate Change
32. COVID-19
33. Biodiversity
34. Aviation, Travel and Tourism
35. Public Finance and Social Protection
36. Development Finance
37. International Trade and Investment
38. Global Governance
39. Banking and Capital Markets
40. Future of Health and Healthcare
41. Cities and Urbanization
42. Drones
43. Future of Computing
44. Digital Economy and New Value Creation
45. Digital Identity
46. Internet Governance
47. Artificial Intelligence and Robotics
48. Future of Media, Entertainment and Culture
49. The Ocean
50. Fourth Industrial Revolution

Again, it is not hard to guess what The Great Reset plan will contain in these 50 domains, considering who is behind this plan and that they are trying to enslave the world. I expect the following power-centralising economic policies to be rolled out within the next decade, in most developed nations (again, all to thunderous applause):

• mandatory vaccinations for children and all adults, and more vaccinations on the schedule, despite growing evidence that vaccines have subtle adverse neurological and immunological effects
• expansion of the pharmacological state, promoting mass drug addiction and dependency on prescription or illegal drugs, and probably new soma-like wonder drugs sold as cures for mental illnesses
• expanded climate change mitigation activity, e.g. carbon trading and taxes, land grabs for conservation, natural resource grabs
• a permanent “disease threat level” control system for instructing the masses and maintaining fear (an upgrade to the familiar “terrorism threat level” ruse, but instead of being a war on terrorism it is a war on selected microorganisms, the perfect invisible enemy for a permanent war)
• a social behaviour control system for easily adjusting local prevailing rules/norms on social distancing, sport and entertainment events, social gatherings, mask-wearing, business operating rules, mandatory tracking app requirements, curfews, local quarantines, etc, all based on disease threat level.
• travel and access restrictions for individuals designated “dangerous” and “dirty” enemies of the state, e.g. vaccine refusers, mask refusers, those who ignore social distancing norms, requirements to prove health and vaccination status
• social credit scoring, i.e. a reputation system which can be used to isolate any enemies of the state, or anyone belonging to the wrong identity group, or anyone who has broken social norms or engaged in hate speech or wrongthink.
• transhumanism, i.e. bringing together digital, physical, and biological systems, e.g. identity chips, body health monitoring, body enhancements, augmented and virtual reality, direct connections between the brain and digital devices

As always, these things are not going to be imposed on the people. That would be impossible. The people are going to demand these things. It is problem-reaction-solution yet again.

• Problem: a socioeconomic system that results in mass injustice, inequality, exploitation and environmental destruction
• Reaction: overthrow the existing socioeconomic system
• Solution: The Great Reset

The Great Reset has a dangerously appealing name. It is not what it seems. It is a great leap forward toward the dystopia of Brave New World. It is a blueprint for global enslavement.